Social Media Marketing – Important Or Not?
What is Social Media Marketing (SMM)?
Social Media is an integral part of everyone’s life nowadays and doing social media marketing for your business is a great way to generate audience and leads. If you are not advertising your business online you are missing out on a lot of great deals. Social Media Marketing includes posting images, videos, texts and updating content related to your website or blog, and also running paid social media advertising.
Know your motive!
Okay, you are advertising on social media and have no certain motive? You should have a plan on how you will take things on social media. For instance,
- How many posts per day should be planned.
- How much you will in a day or so.
- the audience you want to target
- Who is your target audience?
And a lot more questions that should written down and explained so that you have a clear perspective on why you want to be on social media?
How is SMM helpful for your business?
Why would you make social media accounts on certain platforms if it is not helpful to you in any way? Social media marketing will help you to increase traffic for your business. The more advertisements about your business will pop up the more users will get certain of it. Social media platforms will help you to increase your brand awareness. People of different age groups will be targeted. Social media will help you to improve your communication with the audience. All the content, videos, images, and everything that you post online will reflect what your company is about and how well do you work.
Take a look at the graphics
Your post should be attractive and colorful enough to make the visitor stop and have a look. Too much or too little graphics can be a tease off for the visitor. Make your post accurate in terms of the logo design, ratio, and everything else. Hire a professional if you cannot manage to do all of it yourself. Try to be more age-specific About your posts because certain people like graphics very much and they will only visit you if your post is colorful. This is somewhat of a reason why targeting the audience correctly is important for your business to grow.
Show your content off
Writing is another important task that should be managed with ease because a visitor will look at the graphics first and read the content next. Your content should be short, meaningful, and informative enough that the first 3-4 words can tell the visitor about your business. If it helps them they will visit further, if not they will not. This is why you should target a specific audience.
Social Media platforms for you
There is always great confusion about where should we advertise our business socially. I am now going to discuss certain social platforms that are commonly used to advertise business especially the new ones. Look at the list :
Don’t we all know how to use facebook to be famous? We post videos or images of what we are upto in almost every 3-4 days. If you are new in advertising business online, we will help you. You can run paid ads on facebook. Target a particular age group, gender, city or country is absolutely your choice. Targeting audience with social media becomes easy.
If you do not want to run ads on Facebook so soon, you can make a group or a page or an account. Invite people to join your group targeting audience and post images and videos every day until you have reached a certain number of followers on your page. Or make an account on Facebook and add people by sending friend requests. Facebook is a great platform for you to advertise.
We all love using most used hashtags on instagram to give our pots reach. Putting up great captions and stories. Instagram is something that is widely used to target youngsters in every way. You can also run paid ads on instagram but if you don’t want to you can make an account on it and post daily updates about your new posts on stories using most used hashtags. Again, target your audience wisely.
Twitter will target youngsters of age group 18-24 mostly. Twitter is mostly for news and updates of the world. People use twitter to target political news, anyone new business and other kind of news.We all know how much US President Donald Trump likes to be on twitter for everything, right? Majority of younger, older or middle aged males are on twitter while Female are much of facebook and instagram users. You can run ads, posts on Twitter too. Target your audience.
LinkedIn is a way by which you can post jobs for your startup. You will get a response from fresher looking for certain jobs or internships to kick start their careers. You can run paid ads on LinkedIn too. Get your ads sponsored also. LinkedIn can be a great way to catch up with other startups and people.
We access YouTube for almost everything. YouTube will be a great way to post videos and tell people every detail of your startup. You can now post stories, ask questions on YouTube to know how you are doing in terms of vidos and publicity.
These are some of the social platforms for social media. You can also go for pinterest, snapchat, reddit, tumblr and many more.
Choose the right platform and you will be good to go.
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