Importance of Social Media in Market Research

In this digital era, any marketing strategy is incomplete without market research. The rise of social media has meant campaigns that take into consideration and understand consumer habits. They are more likely to be effective for market research. A media agency based in Cape Town, Limelight Consulting. It has stated in its recent release “Social Media Usage Report” about the […]

The Importance of live streaming in 2021

Live streaming is the trendiest marketing strategy in 2021. Everyone likes to watch live streams, it’s the best way to connect with your followers and interact with them. Live streams are a sufficient and affordable way for, followers to learn things. This trend came in 2020 lockdown when everyone was at home and, spends time on mobile and laptops. 80% […]

Strategies for Digital Marketing

What is Digital Marketing? Digital Marketing is when you use the internet and gadgets using the internet to advertise or market your products or services. There are many digital marketing strategies which a digital marketer use to target audience through email, PPC, content management, SEO and many marketing techniques are there to advertise your business. It is good for targeting […]