SWOT Analysis for your Business

What is SWOT? SWOT analysis is a marketing technique for businesses to identify the STRENGTHS, WEAKNESSES, OPPORTUNITIES, and THREATS of your business. It is a process of creating a strong business strategy in order to generate maximum growth for your business. Why SWOT Analysis is important? This process forces you to look at your business strategy from every possible angle. […]

Importance of Social Media in Market Research

In this digital era, any marketing strategy is incomplete without market research. The rise of social media has meant campaigns that take into consideration and understand consumer habits. They are more likely to be effective for market research. A media agency based in Cape Town, Limelight Consulting. It has stated in its recent release “Social Media Usage Report” about the […]

The Importance of live streaming in 2021

Live streaming is the trendiest marketing strategy in 2021. Everyone likes to watch live streams, it’s the best way to connect with your followers and interact with them. Live streams are a sufficient and affordable way for, followers to learn things. This trend came in 2020 lockdown when everyone was at home and, spends time on mobile and laptops. 80% […]

Traditional vs Digital Marketing

There are many mediums of doing marketing of your business. Which is mainly known as traditional and digital marketing. But which medium is best suited for your business and grow your business that is more important? In this article, I try to make you understand both the marketing mediums, like their advantages & disadvantages and which should you use? Digital […]

What Is Search Engine Optimization

Search engine optimization which we often called as SEO is a process of rank high on search engine result pages in an organic way. In simple words when every user searches for anything on the search engine the shown to them is known as Search Engine Optimization. How SEO works Crawler- crawler is a computer program that automatically understands what […]