SWOT Analysis for your Business

What is SWOT? SWOT analysis is a marketing technique for businesses to identify the STRENGTHS, WEAKNESSES, OPPORTUNITIES, and THREATS of your business. It is a process of creating a strong business strategy in order to generate maximum growth for your business. Why SWOT Analysis is important? This process forces you to look at your business strategy from every possible angle. […]

Importance of Social Media in Market Research

In this digital era, any marketing strategy is incomplete without market research. The rise of social media has meant campaigns that take into consideration and understand consumer habits. They are more likely to be effective for market research. A media agency based in Cape Town, Limelight Consulting. It has stated in its recent release “Social Media Usage Report” about the […]

How to Make Your Business the Most Obvious Choice for Customers ?

Today, it’s no longer just about owning a business it’s more about the art of finding customers for your business to help it be successful. It’s also about the art of making your business as productive as possible. Now start working smarter, not harder What? Whatever business you start there are competitors. They also offer products or services comparable to […]

Major Business Crises

Crisis refers to sudden unplanned events that cause major disturbances in the organization and trigger a feeling of fear and threat amongst the employees as well as to the business. If they going to face the loss or not  It is something that could occur suddenly nobody knows when it will come all we can do is preparing so that […]

Why is content marketing important?

We all know that “Content is king” and why is content so important for your business. Content is now a basic necessity for any business, per se. Content marketing is one of the most techniques of digital marketing and helps you a lot in the growth of your business. To help you better understand the importance of content marketing, read […]