Importance of Social Media in Market Research

In this digital era, any marketing strategy is incomplete without market research. The rise of social media has meant campaigns that take into consideration and understand consumer habits. They are more likely to be effective for market research. A media agency based in Cape Town, Limelight Consulting. It has stated in its recent release “Social Media Usage Report” about the […]

The Importance of live streaming in 2021

Live streaming is the trendiest marketing strategy in 2021. Everyone likes to watch live streams, it’s the best way to connect with your followers and interact with them. Live streams are a sufficient and affordable way for, followers to learn things. This trend came in 2020 lockdown when everyone was at home and, spends time on mobile and laptops. 80% […]

Online Business Trust Issues

Having an online business is one thing and winning the trust of your customers is other thing.Winning the trust of customers is the second most important thing for your business, first being your online presence. If you don’t have an online presence you have already lost some percent of trust of your customers. When they want to know about you […]

Major Business Crises

Crisis refers to sudden unplanned events that cause major disturbances in the organization and trigger a feeling of fear and threat amongst the employees as well as to the business. If they going to face the loss or not  It is something that could occur suddenly nobody knows when it will come all we can do is preparing so that […]