Digital Marketing is advertising or marketing your business or your work digitally, mainly using the internet. In this we can include sending mails, Running ads, blogging, creative Content etc.
The facilities will be Running ads, Making and sending email templates to clients, Blogging regularly about your business, Putting on content on website, Pay per click, Search Engine Marketing, video marketing etc.
The average attention time of a visitor is 8 seconds, so you need to make it count.
Digital Marketing is on the rise with google running paid ads, email marketing and many other ways to market or advertise your business.
Digital Marketing is different from Internet marketing, In Internet Marketing you advertise what is on the internet but in Digital Marketing you can use other ways like telephone, subway platform, video games or any other media.
Digital marketing is not only putting out advertisements online but it is much more.
Digital marketing will include day to day analysis of the visitors you get on your website and the analysis of your brand and website too.
Digital marketing ensures a lot of things that you have to take care of if you are doing online business.
You will have to run paid ads on google or other websites.
It also includes email marketing where you have to auto generate emails to let people know about your business.
Targeting audience is the most important because a certain number of people will take part in your business.
Posting blogs about your business and different things you plan to provide your customers with. There are 24-26 blogs posted every second on wordpress.
41% of clicks go to the top three paid ads on the search results page.
Gmail alone has 1 million users and it is expected to grow around 3 million by 2020.
Email marketing is king of all digital marketing channels, with ROIs as high as 4400%
The number of active email accounts in 2014 was roughly 4.1 billion and is expected to increase to 5.6 billion in 2020.
The average professional sends and receives 121 emails a day
2% of company emails sent to private clients contain emojis in the subject line
Eighty percent of survey respondents said email etiquette is important for their decision to interact with a stranger.
Eighty percent of internet users own a smartphone
Total spending on internet advertising is said to grow 12.9% next year.
Fifty-four percent of survey respondents said they didn’t trust banner ads
Almost 60% of marketers reuse content 2 to 5 times
Sixty-nine percent of companies say their video budget is increasing
Best day for sending out emails is Thursday
Digital Marketing is an important aspect of your marketing strategy. Most of the population is online and if you do not market yourself you are missing out on the most important aspect of your business. Making a website is different but it should everywhere in a way that the visitor has to click on your website and look what you are doing online.
Made up your mind ?