Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.
"Price is what you pay. Value is what you get."
The Internet is a powerful platform providing a broad awareness of e-commerce websites. There are millions of people searching the internet everyday, looking for products and services. Online shopping is increasing year on year and is being seen as a convenient method to purchase products, where you can also buy at any time in the day.
The main advantage of online marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other online marketing advantages include increasing brand loyalty and driving online sales.