A landing page is a standalone web page that a person "lands" on after clicking through from an email, ad, or other digital location. Once they're on your landing page, users are encouraged to take an action, such as joining your list or buying your products.
"Price is what you pay. Value is what you get."
A landing page is named as such because it does just that—it drives a visitor to land on a web page. Landing pages funnel web visitors from a link within a source such as an email, social media post, Facebook advertising campaign, direct mail, or pay-per-click ad. Landing pages generate leads for businesses by enticing interested users to fill out a form or call a business.
The main advantage of online marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other online marketing advantages include increasing brand loyalty and driving online sales.